The coca cola brand is globally valued and recognized. Companys value chain acts as a competitive advantage. At cocacola hbc, we firmly believe that protecting the environment is a key pillar of our longterm success and have embedded this belief in our corporate strategy and policy. The cocacola company offers full transparency about diversity and inclusion, corporate governance and more. The culture of the cocacola company requires that the management of the multinational corporation engages the stakeholders in both formal and informal talks. With over 1 lakh associates worldwide and together with their bottling. The coca cola company segments the customers based on the following criteriageographic segmentation. Learn more about the cocacola company, our brands, and how we strive to do business the right way. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. It was founded on 8 may 1886 in the georgia united states. In august 2015, the company, coca cola iberian partners and coca cola erfrischungsgetranke ag collaborated to form a new company named coca cola european partners.
Objectives of coca cola company the cocacola company was originally established in 1891 as the j. Because of this, cocacola has come up with long term objectives. Ko is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The cocacola company business level and corporate level strategies this paper analyzes the businesslevel and corporatelevel strategies of the cocacola company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing.
Coca cola company has a strong competitive position in the market with rapid growth. After a brief introduction, where i detailed the structure of the report and the methodology, the report began with the analysis of the complementary components, starting by looking at the organizational. Coca cola industry analysis research paper introduction. The cocacola company is a beverage company, manufacturer, distributor, and marketer of nonalcoholic beverage concentrates and syrups. The cocacola brand is globally valued and recognized.
Similar to other multinational companies, coca cola aims to maximise their profits while maintaining a longterm sustainable growth within the beverage industry. Hindustan cocacola beverages hccb, the largest bottling partner of the cocacola company in india3. Goals and objectives of cocacola company brainmass. Cocacolas headquarters are in atlanta, georgia, in america. Pemberton created flavored syrup that was mixed with carbonated water.
Cocacola believes that their company has the potential to make the world better. Pemberton moved from columbus, georgia, in 1869 to atlanta. What are the aims and objectives of the cocacola company. Objectives of coca cola company free essay example.
The objectives are focused on the market, work smart, act like owners, and inspire new generations with the cocacola brand values the cocacola company, n. It is one of the top companies of the world and has remained as the number 1. Vision, mission and objectives of coca cola company as well as the analysis. The stakeholders are often engaged in meetings and dialogue that revolve around the supply and consumption of the products. The website indicates that the vision was compiled from inquiring from 150 of their top leaders about what they believe the companys vision should be. Led by coca cola, one of the worlds most valuable and recognizable brands, our company s portfolio features 20 billiondollar brands including, diet coke, fanta, sprite, coca cola zero, vitaminwater, powerade, minute maid, simply, georgia, dasani, fuze. We have operations in 28 countries spanning 3 continents, reaching 589 million people. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Product the two soda giants economic forces cocacola works to create job opportunits globally for every job the coke industry provides, 10 jobs, on average, are created in local communities staff, 2012. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. We work closely with the cocacola company to market brands and. Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising.
The analysis will begin with a brief background of the company including company mission statement and business objectives. It is best known for its flagship product, cocacola, and is one of the largest corporations in the united states. Leader of the soft drink industry since founded in. Coca cola company uses email, social media networks to interact directly with its consumers.
In 1885 he set up a chemical laboratory in atlanta. The company has a large product portfolio of sparkling and still beverages. In august 2015, the company, cocacola iberian partners and cocacola erfrischungsgetranke ag collaborated to form a new company named cocacola european partners. Per cocacola, the companys aims and objectives are to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference. The company is most wellknown for its soft drink, coke. Despite having a higher price than many local and international brands, cocacola is still able to gain the highest level of acceptability among all. Performance management is also a key area requiring focus if a company wants its employees to perform at their best. The company is best known for its flagship product cocacola, invented by pharmacist john stith pemberton in 1886. Marketing plan on marketing plan for cocacola marketing assignment cocacola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. Cocacola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and. Company evaluation the cocacola company is the leading supplier of nonalcoholic beverages in the world. This is a document for the analysis of the vision, mission and objectives of the coca cola company.
Take your hr comms to the next level with prezi video. Objective of such a process is to analyze and understand market, identify opportunities and use or develop competitive edge to capitalize on those opportunities. The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca cola international strategic management project report. Marketing plan for coca cola company by tuf students. Performance appraisal of cocacola employees the coca. With your download, get the 21 best papers relevant to this one, including 20 top related papers. Coca cola ensures that its reward programs are benchmarked regularly against a group of peers that include key players in local and global markets.
The main objectives for the coca cola company are to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrows world. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. In the late half of 2014, the company revised its goals and elaborated an anticrisis strategy to position the company for longterm earningspershare growth in the. There are various divisions created for major regions of the world and heads of each division report to the parent company. Cocacola european partners cocacola euro ptnrs fy20. Cocacola marketing objectives by prezi user on prezi. And done in ways that create a more sustainable business. According to one brand marketing campaign coca cola advertising via various channels will feature all four different brands of.
Politics there are not any legal factors affecting the marketing of this product. Per coca cola, the company s aims and objectives are to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference. Coca cola case study introduction the purpose of this paper is to present a strategic marketing plan to identify and evaluate new business opportunities for coca cola amatil, a leading beverage manufacturer based in australia. Vision, mission, goals and objectives of coca cola company. The cocacola company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales, production and delivery process between the cocacola company and the bottling companies p. Supporting an event, race, function or contest is also a type of promotional activity, through a company can achieve promotional objectives. The tactical roadmap of coca cola corporation is directly affected by its long term goals and objectives or in other words, is closely related to and is developed as per the long term goals, mission and vision of the company. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Coca cola organizational behavior project report picesgirl november 2, 2017 0 projectsreports1217.
In addition, when the coca cola company started, it was selling soft drinks only but later the company. The brand is familiar to people all around the world, and is available in many. In march 2015, cce launched cocacola life in japan. Via cocacolas website, these components are further highlighted as the chief reasons why cocacola is continuously realigning itself to reshaping is strategic look at marketing. Similar to other multinational companies, cocacola aims to maximise their profits while maintaining a longterm sustainable growth within the beverage. The cocacola formula and brand was bought in 1889 by asa candler who incorporated the cocacola. This includes focus on water and juices products, and catering to health consciousness of people through introduction of different coke flavor and. In march 2015, cce launched coca cola life in japan.
One of the early investors in india, the cocacola system provides direct and indirect employment to more than 1, 50,000 people. By having these objectives, it forms the foundation for companies in the decision making process. For instance, the cocacola company is reported to be carrying. We drive continuous improvement on our environmental performance to minimize our impact on the local and global environment. Coca cola industry analysis research paper swot analysis. The history of cocacola began over a century ago since 1886. Because of this, coca cola has come up with long term objectives. Coke has too many vendors and its distribution is so effective that it serves in almost in all shops and mostly in summer or hot areas. Pembertons french wine cola later known as cocacola, pembertons indian queen hair dye.
The consumer can also contact through helpline number. We set clear objectives for the business in 2016, which we continue to. So the company is emphasizing more in this area and is trying to develop a strategy, which can increase the growth of the consumption of coca cola by the people of asia. Currently cocacola is a very famous soft drink global company which consist of a large product line as cocacola light, diet and lemon etc.
Corporate strategy direction of cocacola by youngtae jo. Coca cola believes that their company has the potential to make the world better. Operation management in coca cola company business essay. Through an intense focus on cocacola, innovation and new beverages, the company has achieved volume growth of 22 percent in 2009. The company s mission statement states that the company aims to. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india project report on cocacola company submitted by.
Today cocacola sells products in over 300 countries worldwide, and has over 3,000 different beverages. The brand is most recognized in the industry, providing over 3,500 soft drinks, sports drinks, water, juices, coffee, and milk products to more than 200 countries around the world. The coca cola company branding strategies cocacola is one of the most recognizable brands around the globe. We are here to refresh the world and make a difference. The international empire of coca cola spans more than 200 countries. Amrinder singh bba 3rd year course no 306 introduction the cocacola company is the worlds largest beverage company. The coca cola company history cocacola was founded by an atlanta pharmacist by the name of dr. These aims and objectives are centered around a desire to thrive over the next ten years and beyond. Cocacola european partners serves a consumer population of over 300 million across western europe. It needs to use its internal strengths to develop a market penetration and market development strategy. This report is an analysis of the strategy used by the cocacola company.
973 447 131 1670 1404 1072 1566 1577 1142 163 790 1652 1156 1495 1522 625 491 481 524 138 1239 1447 1220 1640 488 1549 409 672 1423 343 1363 191 1601 624 1352 1518 364 1573 748 1108 740 734 999 1029 761 628 439 258